Florentino Pérez's approach at Real Madrid has generally been buy the biggest names in world football regardless of team balance, a sort of 'galaxy of stars' if you will. The first wave (2000-2006) brought in Figo, Zidane, Ronaldo, and Beckham. It sold shirts and made headlines but didn't always work on the pitch. The policy returned in 2009 with Cristiano Ronaldo, Kaká, and later Bale. It turned Real Madrid into the world's most valuable club, even when the footballing results were mixed.
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