Defenders can't have eyes everywhere at once. A blindside run is a clever ploy by an attacking player to exploit this. It takes good timing to make the run at the correct time. Too early and the defender will see you, too late and the passing option is gone. Players like Aguero made a career out of blindside runs to deceive defenders.
Sergio Agüero was a master of the blindside run - he would position himself out of sight of the defender and sprint into the unmarked space in the box at the precise moment to exploit the defenders.
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